HIV/AIDS AWARENESS AND ELECTRONIC MEDIA

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Muhammad Zubair Tahir

Abstract

Objective: To investigate effects of education, ethnicity and electronic media on HIV/AIDS awareness among men
and women.
Material and Methods: PDHS 2012-13 data was used for the study. From selected occupied 12,943 households, 3,134
men and 13,558 women of 15 to 49 years of age, were interviewed. HIV/AIDS awareness was retrieved and analysed
with information on education, ethnicity and electronic media exposure.
Result: Overall all educated men and women had more HIV awareness than men and women who had no education.
Every ethnic group had no clear information about HIV/AIDS and its spread. Men and women exposed to radio and TV
had overall more awareness about HIV/AIDS than men and women who had no exposure at all. Education and ethnicity
have statistical significance and association with HIV/AIDS awareness. Frequency of watching TV is more statistical
significant and associated with awareness about HIV/AIDS than frequency of listening to radio.
Conclusion: Education and increase in education levels enhance awareness about HIV/AIDS. Electronic media has
an imperative role in creating awareness and educating people about HIV/AIDS, its spread, control and prevention. All
ethnic groups need education about HIV/AIDS through radio and TV programmes

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