20. STUDY ON WRITTEN DRUGS INFORMATION AND THEIR COMPARISON WITH ICH GUIDELINES AND LEAFLETS

Beenish Naeem1, Maqsood Ahmad2

1Department of Pharmacy Practice, Institute of Pharmacy, Lahore College for Women, Lahore - Pakistan
2Department of Pharmacy, Bahauddin Zakariya University, Multan - Pakistan

Abstract

Written drug information accompanying medicine cartoons can prove significant aid in aversion of medication
errors as well as means of improving patient adherence. International conference on harmonization mandates that
package inserts should contain sufficient information to guide physician, dispenser and patients. In Pakistan, main
concern of manufacturers is only health care professionals thereby neglecting the needs of patients. It is, thus, need
of the hour to bring uniformity among package inserts of all pharmaceutical companies of the country as well as to
modify long established and stereotyped notion about package inserts in Pakistan and develop them in more patient
oriented form in order to attain their maximum benefits and ensure the idea of ‘informed health care’ to patients.

Keywords: Written drug information, Pakistan, Patients, Medication errors

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